Google+ Custom Vanity URLs

Have you ever noticed that your Google+ Page URL (personal or business) is very long, ugly and hard to remember.  They usually look something like this:
https://plus.google.com/u/0/102489360145812351956/

More than a year ago Google opened up the Custom Vanity Google+ URL feature to brands and celebrities.  Google is now finally making this feature available to everyone provided that you meet the following 3 requirements:

  1. Must have a minimum of 10 followers
  2. Your Google+ account must be at least 30 days old
  3. Your Google+ profile must contain a profile picture

If you meet these criteria, then Google is now sending out invites to claim your custom vanity Google+ URL.  So instead, your URL can instead look a little more appealing, identifiable and obviously associated with you or you business, something like this:
http://google.com/+Portagedesign